Australian consumer attitudes to health claim - food product compatibility for functional foods

被引：50

作者：

Williams, Peter ^{[1
]}

Ridges, Leisa ^{[1
]}

Batterham, Marijka ^{[1
]}

Ripper, Bridget ^{[2
]}

Hung, Man Chi ^{[2
]}

机构：

[1] Univ Wollongong, Smart Foods Ctr, Wollongong, NSW 2522, Australia

[2] Univ Wollongong, Sch Hlth Sci, Wollongong, NSW 2522, Australia

来源：

FOOD POLICY | 2008年 / 33卷 / 06期

关键词：

Health claims; Functional foods; Consumers; Food regulation;

D O I：

10.1016/j.foodpol.2008.06.001

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar Study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how 'attractive', 'believable', and 'new and different' they found each concept and their 'intention to try'. Each variable was significantly related to intention to try (p < 0.001) and together explained 56% of the intention score. Claims and carriers independently had a significant effect on ratings of attractiveness and intention to try but, unlike the Dutch study, the carrier was a more important predictor of intention to purchase than the claim. Implications for regulation of health claims for food are discussed. (C) 2008 Elsevier Ltd. All rights reserved.

引用

页码：640 / 643

页数：4

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