Product innovation involves the use of technology through the introduction of a product that is new or has significantly improved characteristics with the purpose of upgrading or even changing some important features, in this case, the mobility landscape. In recent years, mobile systems are becoming more and more necessary and useful for the daily activities of the elderly people, and for people with disabilities or mobility problems. Analyzing the current stage of development of existing mobility products, a system that can be attached on manual wheelchair was designed for increased mobility on the outside and inside environment, with recycled components from different products which have already been used. In the introduction of this paper there are presented some elements about the existence of the facilities in Romania for disabled people and the theoretical framework of the existing developments. Then, the innovative product that was created is technically described and the marketing strategy for reaching people and turning them into customers of the product will be detailed.
