The impact of globalization on networks and relationship dynamics

被引：2

作者：

Paliwoda, Stanley J. ^{[1
]}

机构：

[1] Univ Strathclyde, Sch Business, Glasgow, Lanark, Scotland

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2012年 / 41卷 / 05期

关键词：

Globalisation; Dyads; Networks; Relationship dynamics; Structuration theory; Innovation; Strategic decision making; New product development;

D O I：

10.1016/j.indmarman.2012.07.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The largest grouping in the world of B2B researchers meets annually for the IMP Conference. Just like the Olympic torch, IMP brings like minded researchers together from across the world to share, refine and then disseminate ideas. The selection is discussed here of each of the eleven papers (some provocative) under the theme of: "The Impact of Globalisation on Networks and Relationship Dynamics". This brings up to the present day the global reality of dynamic markets and the change, adaptations and modifications that then often follow as a result. (C) 2012 Elsevier Inc. All rights reserved.

引用

页码：727 / 729

页数：3