Key Performance Indicators for improving a CRM Implementation

被引：0

作者：

Fernandes, Sara Maio ^{[1
]}

Coutinho, Carlos ^{[2
]}

机构：

[1] Inst Univ Lisboa ISCTE IUL, Lisbon, Portugal

[2] Inst Univ Lisboa ISCTE IUL, ISTAR IUL, Caixa Mag Software, Lisbon, Portugal

来源：

2017 INTERNATIONAL CONFERENCE ON ENGINEERING, TECHNOLOGY AND INNOVATION (ICE/ITMC) | 2017年

关键词：

CRM; Salesforce; KPIs Improvement;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business.

引用

页码：1401 / 1406

页数：6

共 14 条

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[10] Nemecek J., 2011, Proceedings of the 2nd International Conference on Applied Informatics and Computing Theory (AICT 2011). Recent Researches in Applied Informatics, P255

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