'Love Accounting' in Gift-Giving: Written Expressions of Love Lower Gift Budgets

被引：0
|
作者：
Wang, Yanan [1 ]
机构：
[1] Bishops Univ, Lennoxville, PQ J1M 1Z7, Canada
来源：
2014 CHINA MARKETING INTERNATIONAL CONFERENCE - CHINA'S CONTRIBUTIONS TO MARKETING: THEORY AND PRACTICE | 2014年
关键词：
gift-giving; budgeting; mental accounting;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：248 / 248
页数：1
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