Analyzing Online Game Players: From Materialism and Motivation to Attitude

被引：40

作者：

Chang, Ju-Hui ^{[1
]}

Zhang, Hongxia ^{[1
]}

机构：

[1] Peking Univ, Dept Mkt, Guanghua Sch Management, Beijing 100871, Peoples R China

来源：

CYBERPSYCHOLOGY & BEHAVIOR | 2008年 / 11卷 / 06期

关键词：

D O I：

10.1089/cpb.2007.0147

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The online game market has been growing rapidly and has received an increasing amount of attention in recent years. The results of a survey conducted in China to explore online game players' attitude formation reveal that (a) the online game player's level of materialism positively influences the motivation for playing, (b) motivation positively influences attitude toward online games, and (c) motivation fully mediates the effects of materialism on attitude.

引用

页码：711 / 714

页数：4

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