Mobile commerce usage activities: The roles of demographic and motivation variables

被引：124
作者：
Chong, Alain Yee-Loong [1 ]
机构：
[1] Univ Nottingham, Business Sch China, Ningbo, Zhejiang, Peoples R China
来源：
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE | 2013年 / 80卷 / 07期
关键词：
M-commerce; Demographic variable; Consumer behavior; Hierarchical regression analysis; Intrinsic motivations; Extrinsic motivations; TECHNOLOGY ACCEPTANCE; AGE-DIFFERENCES; PERCEIVED EASE; ADOPTION; INTERNET; DETERMINANTS; GENDER; ATTITUDES; SERVICES; TAM;
D O I：
10.1016/j.techfore.2012.12.011
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This research examines the relationships between demographic and motivation variables with m-commerce usage activities. Data was collected from 517 Chinese respondents, and hierarchical regression analysis was employed to test the research model. The results showed that age and educational level have significant relationships with m-commerce usage activities. However, these relationships vary between content delivery, transactions, location-based services, and entertainment activities. Intrinsic and extrinsic motivation are both important variables in determining m-commerce usage activities. The results from this study will be useful for m-commerce companies in formulating appropriate marketing strategies, as well as developing applications that will attract more users. (C) 2013 Elsevier Inc. All rights reserved.
引用
收藏
页码：1350 / 1359
页数：10
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