The use of social media in food risk and benefit communication

被引：133

作者：

Rutsaert, Pieter ^{[1
]}

Regan, Aine ^{[2
]}

Pieniak, Zuzanna ^{[1
]}

McConnon, Aine ^{[2
]}

Moss, Adrian ^{[3
]}

Wall, Patrick ^{[2
]}

Verbeke, Wim ^{[1
]}

机构：

[1] Univ Ghent, Dept Agr Econ, B-9000 Ghent, Belgium

[2] Univ Coll Dublin, Sch Publ Hlth Physiotherapy & Populat Sci, Dublin 4, Ireland

[3] Focus Business Commun, Southampton, Hants, England

来源：

TRENDS IN FOOD SCIENCE & TECHNOLOGY | 2013年 / 30卷 / 01期

关键词：

INFORMATION; CONSUMERS; CRISIS; SAFETY;

D O I：

10.1016/j.tifs.2012.10.006

中图分类号：

TS2 [食品工业];

学科分类号：

0832 ;

摘要：

The proliferation of social media applications such as online communities, social networking sites, or blogs gives the public new means for receiving, and importantly, providing information. Many opportunities are opening up for food risk communicators by the wide variety of social media applications and the digital environment with enormous abilities for storing, retrieving and reusing information. The global nature of today's food chains asks for a global approach in communicating food-related risk and benefit issues. However, the evolution of social media also presents a number of pitfalls related to information accuracy, trust and source credibility. This paper portrays and comments on the structural changes in communication and discusses on the current state of social media as a possible tool for communicating food risks and benefits.

引用

页码：84 / 91

页数：8

共 56 条

[1] Engaging With the Public? Assessing the Online Presence and Communication Practices of the Nanotechnology Industry [J].