The Marketing Strategy Research of Organic Grain in Northeast China from the Perspective of Government Regulation

被引：0

作者：

Shang Jie ^{[1
]}

Qin Nian-ru ^{[1
]}

Chen Yao ^{[1
]}

机构：

[1] Heilongjiang Univ Sci & Technol, Coll Econ, Harbin 150022, Peoples R China

来源：

PROCEEDINGS OF 2013 INTERNATIONAL CONFERENCE ON PUBLIC ADMINISTRATION (9TH), VOL II | 2013年

关键词：

Northeast China; Organic food; Marketing strategy; Government regulation;

D O I：

暂无

中图分类号：

C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;

摘要：

With the fast development of market economic today, the development of organic grain in China has a large potential market. The Northeast region as China's major grain-producing areas in the development of organic grain with favorable conditions, describes the process of development of organic grain marketing as well as its some existing problems. Then, on this basis and concluded from the perspective of government regulation, the article puts forward the proposal from three aspects of the industrial policy, the government financial policy and fiscal policy to promote the development of Northeast China's organic grain industry marketing strategy, target market positioning strategy, pricing strategy, distribution channel strategy, brand strategy and marketing communication strategy.

引用

页码：471 / 477

页数：7