Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants

被引：160

作者：

Chen, Hung-Bin ^{[1
]}

Yeh, Shih-Shuo ^{[2
]}

Huan, Tzung-Cheng ^{[3
]}

机构：

[1] Natl Penghu Univ Sci & Technol, Dept Hospitality Management, Makung 88046, Penghu, Taiwan

[2] Natl Quemoy Univ, Dept Tourism Management, Jinning 89250, Kinmen, Taiwan

[3] Natl Chiayi Univ, Coll Management, Chiayi 60054, Taiwan

来源：

JOURNAL OF BUSINESS RESEARCH | 2014年 / 67卷 / 03期

关键词：

Nostalgic emotion; Experiential value; Restaurant image; Consumption intention; CONFIRMATORY FACTOR-ANALYSIS; DESTINATION IMAGE;

D O I：

10.1016/j.jbusres.2013.01.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

During the last few years, nostalgia has become a fashion in Taiwan. "Nostalgic" restaurants are becoming common in Taiwan. A nostalgic restaurant can be a hot pot restaurant decorated with furnishing relating to the origin or earlier use of the "hot pot" in Taiwan. The study here uses SEM to test the hypotheses relating to nostalgia affecting consumption. The results indicate that (1) nostalgia has both direct and indirect impacts on consumption intention; (2) consumption affected by nostalgia varies depending on the individual; and (3) younger customers' predisposition to want cheap prices is an important consideration in marketing nostalgia to younger customers. (C) 2013 Published by Elsevier Inc.

引用

页码：354 / 360

页数：7

共 25 条

[21] NOSTALGIC TOURISM [J].