Guest editorial

被引：4
作者：
Crittenden, Victoria [1 ]
Sarstedt, Marko [2 ]
Astrachan, Claudia [3 ]
Hair, Joe [4 ]
Lourenco, Carlos Eduardo [5 ]
机构：
[1] Babson Coll, Wellesley, MA 02457 USA
[2] Otto von Guericke Univ, Fak Wirtschaftswissensch, FWW, Magdeburg, Germany
[3] Lucerne Univ Appl Sci & Arts, Inst Business & Reg Econ, Luzern, Switzerland
[4] Univ S Alabama, Mobile, AL 36688 USA
[5] Escola Adm Empresas Sao Paulo, Dept Mkt, Fundacao Getulio Vargas, Sao Paulo, SP, Brazil
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2020年 / 29卷 / 04期
关键词：
COMMON FACTOR-ANALYSIS; DISCRIMINANT VALIDITY; COMPONENT ANALYSIS; BRAND PORTFOLIO; ISSUES; BIAS; PLS;
D O I：
10.1108/JPBM-07-2020-009
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：409 / 414
页数：6
相关论文
共 40 条
[1]   Leveraging the corporate brand [J].
Aaker, DA .
CALIFORNIA MANAGEMENT REVIEW, 2004, 46 (03) :6-+
[2]   Parent brands' influence on co-brand's perception: a model-based approach [J].
Boeger, Daniel ;
Kottemann, Pascal ;
Decker, Reinhold .
JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2018, 27 (05) :514-522
[3]   Evaluating the replicability of social science experiments in Nature and Science between 2010 and 2015 [J].
Camerer, Colin F. ;
Dreber, Anna ;
Holzmeister, Felix ;
Ho, Teck-Hua ;
Huber, Juegen ;
Johannesson, Magnus ;
Kirchler, Michael ;
Nave, Gideon ;
Nosek, Brian A. ;
Pfeiffer, Thomas ;
Altmejd, Adam ;
Buttrick, Nick ;
Chan, Taizan ;
Chen, Yiling ;
Forsell, Eskil ;
Gampa, Anup ;
Heikensten, Emma ;
Hummer, Lily ;
Imai, Taisuke ;
Isaksson, Siri ;
Manfredi, Dylan ;
Rose, Julia ;
Wagenmakers, Eric-Jan ;
Wu, Hang .
NATURE HUMAN BEHAVIOUR, 2018, 2 (09) :637-644
[4]   Robustness of partial least-squares method for estimating latent variable quality structures [J].
Cassel, C ;
Hackl, P ;
Westlund, AH .
JOURNAL OF APPLIED STATISTICS, 1999, 26 (04) :435-446
[5]  
Chatterjee D, 2018, BRANDING NEVER SLEEP
[6]   Out-of-bag Prediction Error: A Cross Validation Index for Generalized Structured Component Analysis [J].
Cho, Gyeongcheol ;
Jung, Kwanghee ;
Hwang, Heungsun .
MULTIVARIATE BEHAVIORAL RESEARCH, 2019, 54 (04) :505-513
[7]   A Primer on Partial Least Squares Structural Equation Modeling [J].
Ketchen, David J., Jr. .
LONG RANGE PLANNING, 2013, 46 (1-2) :184-185
[8]   Heuristics versus statistics in discriminant validity testing: a comparison of four procedures [J].
Franke, George ;
Sarstedt, Marko .
INTERNET RESEARCH, 2019, 29 (03) :430-447
[9]   Factors versus Composites: Guidelines for Choosing the Right Structural Equation Modeling Method [J].
Hair, Joseph F., Jr. ;
Sarstedt, Marko .
PROJECT MANAGEMENT JOURNAL, 2019, 50 (06) :619-624
[10]  
Hair J.F., 2020, J BUSINESS RES, V109
1234