CUSTOMER DATA WAREHOUSE FOR RAILWAYS BUSINESS DEVELOPMENT

被引：0
|
作者：
Popa, Aida-Maria [1 ]
机构：
[1] Bucharest Univ Econ Studies, Bucharest, Romania
来源：
PROCEEDINGS OF THE 16TH INTERNATIONAL CONFERENCE ON INFORMATICS IN ECONOMY (IE 2017): EDUCATION, RESEARCH & BUSINESS TECHNOLOGIES | 2017年
关键词：
customer data warehouse; customer relationship management; data warehouse; railway transport;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of this paper is to highlight the important of using a customer data warehouse in context of railway transport, especially when it is desired to develop this form of transport for freight and passengers. In the paper can be we theoretical issues related to customer data warehouse, the benefits of implementation of this within a business and the advantages and disadvantages for both passengers and freight transport. Customer data warehouses are decision-support tools that can be used to help the railway companies to analyze and achieve data collected from may type of data sources, to help management to provide strategies for short and long term business development. To achieve this objective data warehouses are used to analyze historical data, for instance to predict trends. Alto the paper presents a schema of data categories stored in a customer data warehouse and the results obtain by using OLAP, data-mining and other data analysis tools.
引用
收藏
页码：339 / 343
页数：5
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