High-Resolution Measurement and Analysis of Visitor Experiences in Time and Space: The Case of Aalborg Zoo in Denmark

被引:39
作者
Birenboim, Amit [1 ]
Reinau, Kristian Hegner [2 ]
Shoval, Noam [3 ,4 ]
Harder, Henrik [5 ]
机构
[1] Hebrew Univ Jerusalem, Dept Geog, IL-91905 Jerusalem, Israel
[2] Aalborg Univ, Dept Architecture Design & Media Technol, Aalborg, Denmark
[3] Hebrew Univ Jerusalem, Geog, IL-91905 Jerusalem, Israel
[4] Univ Pittsburgh, Univ Ctr Urban & Social Res, Pittsburgh, PA 15260 USA
[5] Aalborg Univ, Studies Architecture & Design, Dept Architecture Design & Media Technol, Aalborg, Denmark
关键词
experience sampling method (ESM); geotagged experiences; GPS; mobile phone; zoo; (ESM); metodo de muestreo de la experiencia (ESM); experiencias georreferenciadas; telefonos portatiles; zoologico; EXHIBIT DESIGN; BEHAVIOR; SATISFACTION; RELIABILITY; PATTERNS; TOURISM; LEISURE;
D O I
10.1080/00330124.2015.1032874
中图分类号
P9 [自然地理学]; K9 [地理];
学科分类号
0705 ; 070501 ;
摘要
The notion of consumer and user experience has become dominant in our society in recent years, especially in relation to leisure activities. In this study we used the experience sampling method (ESM) data collection technique in Aalborg Zoo, Denmark, to understand the distribution of subjective experiences within this site. Visitors to the zoo were asked to send phone messages (SMS) about their subjective feelings in real time and to carry with them Global Positioning System (GPS) devices that recorded their movement. This method allowed us to geotag experiences of visitors throughout the zoo compound. The results indicate that the quality of experience of visitors varies both in time and in space. We conclude that there is a need to further explore the effect of place on experiences using repeat, high-resolution measurements. In this regard we believe that geographers, who have a long tradition of studying human-environment relations, have the tools to lead this type of exploration. ???,???????????,????????,?????????????????,??????????,???????(ESM)???????,??????????????????????,?????????(SMS)?????????,??????????(GPS)??,?????????????,???????????(geotag)????????????????,???????,????????????????????,???????????????,????????????????,????????????????????????,????????????? En anos recientes, la nocion referida a la experiencia de consumidores y usuarios se ha vuelto dominante en nuestra sociedad, particularmente en lo que concierne a las actividades del ocio. En este estudio utilizamos la tecnica sobre recoleccion de datos del metodo de muestreo de la experiencia (ESM) en el Zoologico de Aalborg, Dinamarca, para comprender mejor la distribucion de experiencias subjetivas en este lugar. A los visitantes del zoologico se les pidio enviar en tiempo real mensajes telefonicos (SMS) acerca de sus sentimientos subjetivos, y tambien que llevaran consigo aparatos de un Sistema de Posicionamiento Global (GPS) con el cual grabar sus movimientos. Este metodo nos permitio georreferenciar las experiencias de los visitantes en todo el complejo zoologico. Los resultados indican que la calidad de la experiencia de los visitantes varia tanto temporal como espacialmente. Concluimos que es necesario emprender una exploracion mas amplia de los efectos que tiene el lugar sobre las experiencias, utilizando mediciones repetidas de alta resolucion. Sobre este particular, creemos que los geografos, que acreditan una larga tradicion en el estudio de las relaciones humano-ambientales, disponen de las herramientas adecuadas para liderar este tipo de exploracion.
引用
收藏
页码:620 / 629
页数:10
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