Does media attention drive corporate social responsibility?

被引：263

作者：

Zyglidopoulos, Stelios C. ^{[1
]}

Georgiadis, Andreas P. ^{[2
]}

Carroll, Craig E. ^{[3
]}

Siegel, Donald S. ^{[4
]}

机构：

[1] Univ Cambridge, Cambridge Judge Business Sch, Cambridge CB2 1AG, England

[2] Univ Oxford, Oxford OX1 2JD, England

[3] Lipscomb Univ, Nashville, TN USA

[4] SUNY Albany, Albany, NY 12222 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2012年 / 65卷 / 11期

关键词：

Corporate social responsibility; Media attention; KLD data; Advertising; Information asymmetry; AGENDA-SETTING FUNCTION; STAKEHOLDER MANAGEMENT; FINANCIAL PERFORMANCE; REPUTATION; SALIENCE; DIVERSIFICATION; COVERAGE; RENTS; ISSUE; RISK;

D O I：

10.1016/j.jbusres.2011.10.021

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper investigates the impact that media attention has on the strengths and weaknesses of a firm's corporate social responsibility (CSR). Drawing on stakeholder theory, the study develops and tests two hypotheses concerning the influence that media attention can have on the CSR-strengths and weaknesses of a particular firm. The findings indicate that while increases in media attention are related to increases in CSR-strengths, CSR-weaknesses are not sensitive to changes in media attention. (C) 2011 Elsevier Inc. All rights reserved.

引用

页码：1622 / 1627

页数：6

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