Low-carbon Tourism Traffic Behavior Research: The Case of the Residents in Wuhan

This paper, Wuhan residents as the research object, establishes variable system of influencing low-carbon tourism traffic behavior intentions, constructs influence factor model of low-carbon tourism traffic behavior intention. By descriptive analysis, reliability analysis, factor analysis, correlation analysis and variance analysis, verify the relationship and significantly effect between the variables and low-carbon tourism traffic behavior intention. The analysis results based on survey data show that: (1) low-carbon tourism traffic behavior attitude, subjective norm, perceived behavior control have the biggest positive impact on low-carbon tourism traffic behavior intention; (2) there is no significant difference between demographic variables of respondents and most of these factors.