CRISIS COMMUNICATION IN MUSEUMS

被引：0

作者：

Tomastik, Marek ^{[1
]}

Vichova, Katerina ^{[2
]}

Cernohlavkova, Eva ^{[1
]}

机构：

[1] Tomas Bata Univ Zlin, Fac Logist & Crisis Management, Namestie TG Masaryka 5555, Zlin 76001, Czech Republic

[2] Tomas Bata Univ Zlin, Fac Appl Informat, Namestie TG Masaryka 5555, Zlin 76001, Czech Republic

来源：

MARKETING IDENTITY: DIGITAL MIRRORS, PT II | 2018年

关键词：

Crisis Communication; Crisis Plan; Crisis Situation; Public relations of Museums; Risk Management; Situational Crisis Communication Theory; Social Media; Social-mediated Crisis Communication;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Crisis communication in museums is not much more comprehensive in museums in the Czech Republic. Foreign experience shows that the need for risk management in the museum sector also requires the development of museum crisis communication plans. The crises that need to be communicated have a heterogeneous nature and come suddenly with varying degrees of intensity. It is essential for the museum to be ready for crisis communication inside and outside the organization. The paper presents potential crisis situations in museums. The study also maps the state of the crisis plan and the use of crisis communication in the Czech museums.

引用

页码：309 / 315

页数：7

共 13 条

[1] [Anonymous], PUBLIC RELATIONS REV
[2] [Anonymous], MUSEUM COMMUNICATION
[3] [Anonymous], SOCIAL MEDIA CRISIS
[4] [Anonymous], PUBLIC RELATIONS REV
[5] [Anonymous], PUBLIC RELATIONS REV
[6] Austin L, 2018, SOCIAL MEDIA AND CRISIS COMMUNICATION, P1
[7] Coombs W.T., 2010, Handbook of risk and crisis communication, P99
[8] Coombs W.T., 2007, ONGOING CRISIS COMMU, V2nd
[9] Gonzales-Herrero A., 2008, Journal of Contengencies and Crisis Management, V16, P143
[10] Guidry J, 2018, SOCIAL MEDIA AND CRISIS COMMUNICATION, P267

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