Research on the Model of Customer Experience for B2C E-commerce Enterprises

被引：0
|
作者：
Pei, Yi-lei [1 ,2 ]
Xue, Wan-xin [1 ,2 ]
Su, Yong [3 ]
机构：
[1] Beijing Union Univ, Dept Informat Management, Beijing, Peoples R China
[2] Beijing Union Univ, E Commerce Management Coll, Beijing, Peoples R China
[3] 95997 Unit PLA, Beijing, Peoples R China
来源：
2016 INTERNATIONAL CONFERENCE ON BUSINESS AND MANAGEMENT (ICBM 2016) | 2016年
关键词：
Customer experience; B2C e-commerce enterprises; Effect factors; TAM model; ONLINE; PERSPECTIVE; TECHNOLOGY; ACCEPTANCE; INTENTION;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. Based on previous research literatures, the research elaborates effect factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E-commerce enterprises based on the TAM model and points out the directions for future research.
引用
收藏
页码：28 / 36
页数：9
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