Insights into domestic horse tourism: the case study of Lake Macquarie, NSW, Australia

This explorative study examined the extent and potential of horse tourism in Australia, specifically in Lake Macquarie, New South Wales. The study was based on in-depth interviews with 10 stakeholders. These stakeholders ranged from tour operators to tourists, and their experience with horse tourism was then discussed against literature. The stakeholders' main concerns and challenges indicate a gap between the demand and supply side especially for domestic tourists travelling with their own horse(s), indicating an opportunity for developing and engaging existing systems and businesses in Australia into an agenda for a horse tourism strategy.