ENHANCING BRAND ENGAGEMENT THROUGH EXPERIENTIAL MARKETING

被引：0
作者：
Mulder, Dalme [1 ]
de Jager, Jana [1 ]
机构：
[1] Univ Free State, Dept Commun Sci, Bloemfontein, South Africa
来源：
BUSINESS MANAGEMENT THEORIES AND PRACTICES IN A DYNAMIC COMPETITIVE ENVIRONMENT | 2019年
关键词：
Experiential marketing; brand engagement; conceptual analysis; thematic analysis;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1763 / 1763
页数：1
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  • [2] MARKETING THEORY: EXPERIENCE MARKETING AND EXPERIENTIAL MARKETING
    Same, Siiri
    Larimo, Jorma
    [J]. 7TH INTERNATIONAL SCIENTIFIC CONFERENCE BUSINESS AND MANAGEMENT 2012, 2012, : 480 - 487
  • [3] Walker l., 2005, STRATEGIES THEORY CO
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