Develop profitable new products with target costing

被引：1

作者：

Cooper, R ^{[1
]}

Slagmulder, R

机构：

[1] Claremont Grad Univ, Grad Sch Management, Claremont, CA 91711 USA

[2] Emory Univ, Goizuetta Business Sch, Atlanta, GA 30322 USA

[3] Tilburg Univ, Dept Business Adm, Tilburg, Netherlands

来源：

SLOAN MANAGEMENT REVIEW | 1999年 / 40卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A three-step process to ensure that companies launch neu, products that make a profit and please customers.

引用

页码：23 / +

页数：13

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