Application Study of Data Ming on Customer Relationship Management in E-commerce

被引：0

作者：

Feng, Dezhen ^{[1
]}

Zhang, Zaimei ^{[1
]}

Zhou, Fang ^{[2
]}

Ji, Jianheng ^{[2
]}

机构：

[1] Univ Jinan, Sch Mech Engn, Jinan, Peoples R China

[2] Shandong Water Vocat Coll, Dept Informat Engn, Shandong, Peoples R China

来源：

9TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1 AND 2: MULTICULTURAL CREATION AND DESIGN - CAID& CD 2008 | 2008年

关键词：

CRM; Data mining; Data warehouse;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

With the establishing of the idea that enterprises center on customers and development of the network technology, building an effective CRM system will be very important. CRM through data mining can get more efficiency in acquiring new customers, increasing value of existing customers and retaining good customers. At the same time, the data of data warehouse will offer the best data resource for the application of data mining on CRM Firstly, the paper introduces CRM and customer value, analyzes the important effect of customer and customer relationship management on enterprises, then introduces the architecture of CRM based on data mining, discusses the main steps of designing the data warehouse, and describes the meaning of data mining applied to CRM At last, the promoting effects of data mining to individual service are presented.

引用

页码：706 / +

页数：2