Innovation and diffusion of high-tech products, services, and systems

被引:24
作者
Huarng, Kun-Huang [1 ]
Yu, Tiffany Hui-Kuang
Lai, Wenhsiang
机构
[1] Feng Chia Univ, Dept Int Trade, Taichung 40724, Taiwan
关键词
Entrepreneurship; Fuzzy set/qualitative comparative analysis; Marketing; Social media; Social network;
D O I
10.1016/j.jbusres.2015.06.001
中图分类号
F [经济];
学科分类号
02 ;
摘要
This special issue presents studies on innovation and diffusion of high-tech products, services, and systems (high-tech for short). High-tech are core components of marketing, innovation, entrepreneurship, and diffusion. High-tech may affect consumer behaviors. High-tech can boost innovation in tourism, services, branding, and products. Entrepreneurship highly relates to innovation. Strategies and forecasting techniques can facilitate high-tech diffusion. This special issue selects articles from 2014 Global Innovation and Knowledge Academy (GIKA)-Asia/Pacific Conference, December 5-6, Feng Chia University, Taiwan. The GIKA conference selects high-quality conference articles for publication in a special issue of the Journal of Business Research. After double-blind reviews and revisions, 17 conference articles appear in the 2015 special issue, together with this editorial. (C) 2015 Elsevier Inc. All rights reserved.
引用
收藏
页码:2223 / 2226
页数:4
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