Graffiti culture is an important element and product of hip-hop and street dancing culture. As a kind of art creation and a kind of life manner, it has the function of manifesting personality, exploring the subconscious, mining inner function. Graffiti contained the characteristics of frivolity and speediness, speciality and change, fantasy and reality in commercial design. Graffiti culture creative thinking reflects at three main field in the modern design of multimedia entertainment services: culture additional, originality additional of commercial design and urban emotional charm additional. The graffiti ideas will join the urban emotional charm to natural emotion, humanistic feelings and intangible feelings. Graffiti art emphasizes culture consciousness of free creative type and self-control, deep pursuit of beauty.