Ideological and Political Education in Colleges and Universities in the New Media Era -Innovation research based on sociological perspective

The new wave of science and technology revolution, which emerged in the second half of the 20th century, pushes mankind to a new era - new media era. The new media era is a brand-new information age. The new features of the times appeared in the new media era has a profound influence on ideological and political education in colleges and universities, which not only puts forward new demands for ideological and political education, but also creates new opportunities for ideological and political education in colleges and universities. From the sociological perspective, this article carries out innovative research of ideological and political education in colleges and universities in the new media era, and puts forward reasonable development strategy.