Innovation Analysis on the Enterprise Marketing Mode in the Background of New Media

被引：0

作者：

Zhu, Xu ^{[1
]}

机构：

[1] Liaoning Jianzhu Vocat Coll, Liaoyang 111000, Liaoning, Peoples R China

来源：

PROCEEDINGS OF THE 2017 INTERNATIONAL CONFERENCE ON INNOVATIONS IN ECONOMIC MANAGEMENT AND SOCIAL SCIENCE (IEMSS 2017) | 2017年 / 29卷

关键词：

innovation analysis; enterprise marketing mode; new media;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The rapid development and extensive application of new media technology has brought great impact on the Chinese marketing field, but also brought many opportunities for the marketing transformation and expansion. In order to present the basic situation of China's marketing development in the new media environment, this article focuses on the transformation of the marketing idea in the new media environment, the innovation of the marketing platform and transformation development of industry marketing.

引用

页码：1599 / 1603

页数：5