Understanding Search-Engine Optimization

被引：28

作者：

Gudivada, Venkat N. ^{[1
]}

Rao, Dhana ^{[2
]}

Paris, Jordan ^{[3
]}

机构：

[1] E Carolina Univ, Coll Engn & Technol, Dept Comp Sci, Greenville, NC 27858 USA

[2] E Carolina Univ, Thomas Harriot Coll Arts & Sci, Dept Biol, Greenville, NC 27858 USA

[3] CBS Interact, San Francisco, CA USA

来源：

COMPUTER | 2015年 / 48卷 / 10期

关键词：

Internet/Web technologies; search engines; search-engine optimization; search-engine ranking; search-engine results page; SEO; SERP; Web search; webpage content; webpage indexing; website design;

D O I：

10.1109/MC.2015.297

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.

引用

页码：43 / 52

页数：10

共 4 条

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Zhang, Min
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