"Fit" for Success or Failure: An Exploration of How Marketplace Design Affects Performance

Within the IS literature, there remains a lack of understanding of the performance of electronic marketplaces. Extant research, while strong in relation to describing and characterizing marketplaces, provides few insights on how management can design their marketplaces in order to improve their performance. By providing insights into the performance of three marketplaces, two of which failed and one that continues to operate, this article provides insights on how management might design marketplaces to maximize performance.