Research on E-commerce English Teaching in Higher Vocational Colleges in China

Research on E-commerce English Teaching in Higher Vocational Colleges in China points out that, with the rapid development of the Electronic Commerce in China, talents of E-commerce are not enough for the needs of industry, especially the talents both good at English and E-commerce. In some certain sense, it limits further development of E-commerce industry. Through analyzing the cause of insufficiency, the characteristics of students in E-commerce major and E-commerce English teaching models in higher vocational colleges, it suggests to change the situation by strengthening professional teachers' ability, developing instructional software and enlarging and deepening social practice.