Global Brand Management: Marketing Capabilities Factors and Performance in Asia and the United States

被引：0

作者：

Grein, Andreas F. ^{[1
]}

Craig, C. Samuel ^{[2
]}

Goren-Gulek, Bahriye ^{[3
]}

机构：

[1] City Univ New York, Baruch Coll, Zicklin Sch Business, New York, NY 10017 USA

[2] NYU, Stern Sch Business, New York, NY 10003 USA

[3] Univ Colorado Boulder, Leeds Sch Business, Boulder, CO USA

来源：

PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET | 2016年

关键词：

resource-based view; brand management; Asia; Europe; US; factor analysis;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：450 / 451

页数：2