A practitioner's guide to Bayesian estimation of discrete choice dynamic programming models

被引:15
作者
Ching, Andrew T. [1 ]
Imai, Susumu [2 ]
Ishihara, Masakazu [3 ]
Jain, Neelam [4 ]
机构
[1] Univ Toronto, Rotman Sch Management, Toronto, ON M5S 3E6, Canada
[2] Queens Univ, Dept Econ, Kingston, ON K7L 3N6, Canada
[3] NYU, Stern Sch Business, New York, NY USA
[4] City Univ London, Dept Econ, London EC1V 0HB, England
来源
QME-QUANTITATIVE MARKETING AND ECONOMICS | 2012年 / 10卷 / 02期
关键词
Bayesian estimation; Dynamic programming; Discrete choice models; Rewards programs; PURCHASE BEHAVIOR; EMPIRICAL-MODEL; SIMULATION; UNCERTAINTY; INFERENCE; MARKET; BRAND;
D O I
10.1007/s11129-012-9119-6
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper provides a step-by-step guide to estimating infinite horizon discrete choice dynamic programming (DDP) models using a new Bayesian estimation algorithm (Imai et al., Econometrica 77:1865-1899, 2009a) (IJC). In the conventional nested fixed point algorithm, most of the information obtained in the past iterations remains unused in the current iteration. In contrast, the IJC algorithm extensively uses the computational results obtained from the past iterations to help solve the DDP model at the current iterated parameter values. Consequently, it has the potential to significantly alleviate the computational burden of estimating DDP models. To illustrate this new estimation method, we use a simple dynamic store choice model where stores offer "frequent-buyer" type rewards programs. Our Monte Carlo results demonstrate that the IJC method is able to recover the true parameter values of this model quite precisely. We also show that the IJC method could reduce the estimation time significantly when estimating DDP models with unobserved heterogeneity, especially when the discount factor is close to 1.
引用
收藏
页码:151 / 196
页数:46
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