Substitutability between Online Video Platforms and Television

被引：54

作者：

Cha, Jiyoung ^{[1
]}

Chan-Olmsted, Sylvia M. ^{[2
]}

机构：

[1] Univ N Texas, Dept Radio Televis & Film, Coll Arts & Sci, Denton, TX 76203 USA

[2] Univ Florida, Dept Telecommun, Coll Journalism & Commun, Gainesville, FL USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2012年 / 89卷 / 02期

关键词：

online video platforms; television; substitutability; adoption; displacement effect; MEDIA USE; INTERNET; GRATIFICATIONS; CHANNELS; MASS; COMMUNICATION; PATTERNS;

D O I：

10.1177/1077699012439035

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Given the rising popularity of online video platforms in recent years, this study addresses the plausible cannibalization effect of online video platforms on television. It does so by examining the perceived substitutability between online video platforms and television. A national survey revealed differences between online video platforms and television in terms of consumer motivations for video content consumption. Non-users of online video platforms are also more likely than users of online video platforms to perceive online video platforms as a substitute for television.

引用

页码：261 / 278

页数：18

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