The green B&B promotion strategies for tourist loyalty: surveying the restart of Chinese national holiday travel after COVID-19

被引：58
作者：
Cai, Gangwei [1 ,2 ]
Xu, Lei [1 ]
Gao, Weijun [2 ,3 ]
机构：
[1] Zhejiang Univ, Coll Civil Engn & Architecture, Hangzhou 310058, Peoples R China
[2] Univ Kitakyushu, Fac Environm Engn, Fukuoka 8080135, Japan
[3] Qingdao Univ Technol, iSMART, Qingdao 266061, Peoples R China
来源：
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2021年 / 94卷
关键词：
Green/healthy B&B (bed and breakfast); Hospitality promotion strategy; Tourist loyalty; COVID-19; pandemic; Holiday destination/travel; SEM (structural equation modeling); CUSTOMER SATISFACTION; MENTAL-HEALTH; IMAGE; HOTELS; PERCEPTIONS; EXPERIENCES; ENVIRONMENT; INTENTIONS; ATTRIBUTES; BEHAVIOR;
D O I：
10.1016/j.ijhm.2020.102704
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper attempts to empirically analyze green/healthy B&B promotion strategies for tourism recovery after the first wave of COVID-19. The survey will be meaningful in the real world of B&B tourism recovery, and it was conducted during the first Chinese national holiday without travel restrictions. China was the first country to resume travel after COVID-19. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used for testing. The relationships observed among the green/healthy physical environment, well-being perception (WBP), tourist satisfaction (TS), and tourist loyalty (TL) provide a better understanding of how to support sustainable tourism recovery. Green/healthy B&B promotion strategies that focus on a green/healthy physical environment after the health crisis can also be employed in other countries and regions experiencing the same situation.
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页数：10
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