The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand

被引:20
作者
Rahman, Fathony [1 ]
Soesilo, Primidya K. M. [2 ]
机构
[1] Univ Prasetiya Mulya, Sch Business & Econ, Jakarta, Indonesia
[2] Bina Nusantara Univ, BINUS Business Sch, Int Undergrad Program, Business Management & Mkt Program,Management Dept, Jakarta, Indonesia
关键词
STORE BRANDS; NATIONAL BRAND; PERCEPTIONS; PERFORMANCE; TRUST; MODEL;
D O I
10.1016/j.jretconser.2018.01.010
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:37 / 46
页数:10
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