The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand

被引：20

作者：

Rahman, Fathony ^{[1
]}

Soesilo, Primidya K. M. ^{[2
]}

机构：

[1] Univ Prasetiya Mulya, Sch Business & Econ, Jakarta, Indonesia

[2] Bina Nusantara Univ, BINUS Business Sch, Int Undergrad Program, Business Management & Mkt Program,Management Dept, Jakarta, Indonesia

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2018年 / 42卷

关键词：

STORE BRANDS; NATIONAL BRAND; PERCEPTIONS; PERFORMANCE; TRUST; MODEL;

D O I：

10.1016/j.jretconser.2018.01.010

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：37 / 46

页数：10

共 39 条

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