The Status of Online Public Relations Research: An Analysis of Published Articles in 1992-2009

被引：72
作者：
Ye, Lan [1 ]
Ki, Eyun-Jung [2 ]
机构：
[1] Univ Alabama, Coll Commun & Informat Sci, Tuscaloosa, AL 35487 USA
[2] Univ Alabama, Dept Advertising & Publ Relat, Tuscaloosa, AL 35487 USA
来源：
JOURNAL OF PUBLIC RELATIONS RESEARCH | 2012年 / 24卷 / 05期
关键词：
WORLD-WIDE-WEB; CORPORATE SOCIAL-RESPONSIBILITY; NONPROFIT ORGANIZATIONS; ACTIVIST ORGANIZATIONS; INTRANET EFFECTIVENESS; COMMUNICATION-RESEARCH; EXPLORATORY ANALYSIS; MEDIA RELATIONS; MESSAGE BOARDS; INTERNET;
D O I：
10.1080/1062726X.2012.723277
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This study was designed to identify trends, patterns, and academic rigor in research studies focusing on Internet-related public relations through a review of articles published between 1992 and 2009.(1) This study examined the authorship, theoretical frameworks, methodological approaches, and research topics addressed in these published articles. Key findings suggested an increasing trend in the number of published articles, a lack of applied theoretical frameworks, a dominance of quantitative research, and an emphasis on use of the Internet in public relations.
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收藏
页码：409 / 434
页数：26
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