Study on Performance Evaluation of the Real Estate Company Based on Factor Analysis: Take the Listed Companies in China for Example

With the further control policies of the real estate industry in China,the survival and development of the real estate company has been a hot issue in recent years. A complete evaluation system is needed to assess the performance of the real estate company. Firstly, this paper analyzes the real estate industry status in today's China and summarizes the application of factor analysis method in the field of performance evaluation. According to study the annual report of listed real estate companies in 2011,13 indexes are chosen to establish the evaluation system, combining the industry. feature. Then SPSS is used to conduct the factor analysis. 5 common factors, which are profitability factor, scale factor, growth capability factor, solvency factor and operation capability factor, are extracted among 13 indexes. At last, a rank of each factor and comprehensive score are showed and the situation of the listed companies is obtained.