CRM in B2C e-commerce application

被引：0

作者：

Wu Mingli ^{[1
]}

Yang Zhanye ^{[1
]}

Han Jie ^{[1
]}

Li Yebai ^{[1
]}

机构：

[1] North China Univ Technol, Dept Comp Sci, Beijing, Peoples R China

来源：

2011 INTERNATIONAL CONFERENCE ON SOFTWARE ENGINEERING AND MULTIMEDIA COMMUNICATION | 2011年

关键词：

CRM; e-commerce; information technologies;

D O I：

暂无

中图分类号：

TP31 [计算机软件];

学科分类号：

081202 ; 0835 ;

摘要：

Assets, human resource and customers are the most valuable resources in modern companies. For an e-commerce company, customers are very important. How to obtain valuable customers and improve their loyalty is the problem that the company most wants to resolve. CRM (Customer Relation Management), an IT System managing customer resource, becomes the way that an e-commerce company depends on to resolve the problem. As a new set of strategic thinking, CRM integrates psychology, statistics and information technologies. This work focuses on CRM application in e-commerce.

引用

页码：151 / 154

页数：4