Roles of business ethics in new global economic environment

Business Ethics is one of applied ethics and its contemporary task is to morally regulate activities of economic subjects in a new global economic and social environments. Business activities within this environment are connected with many immoral practices leading towards global inequalities, global social thunders, and conflicts or deepening some of the global problems. The business ethics focuses on the fact that in attempt to succeed in the market and global competition, economic subjects forget about the principal role of economics which is to satisfy the needs of citizens in the world and take part in development and improvement the quality of their lives. It clarifies the need to examine business activities from the point of view of ethics and take into consideration also the global ethos in a new global economic environment. Furthermore, it proves the need to morally regulate business activities so that business subjects realized their activities in a global environment responsibly towards all members of business as well as towards the nature. Last but not least, the role of the business ethics is to warn contemporary and future entrepreneurs so that moral behaviour of entrepreneurial subjects represents one of instruments of increasing competitiveness.