Product Stewardship Strategy: A Study of Indian Firms

被引：11

作者：

Bhupendra, Kumar Verma ^{[1
]}

Sangle, Shirish ^{[2
]}

机构：

[1] CDGI, Indore, Madhya Pradesh, India

[2] Natl Inst Ind Engn, Sustainabil Management, Bombay 400076, Maharashtra, India

来源：

CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT | 2018年 / 25卷 / 02期

关键词：

product stewardship; sustainability strategy; stakeholders; differentiation advantage; value chain; SUPPLY CHAIN; RESPONSIBILITY; DIFFERENTIATION; MANAGEMENT; INNOVATION; LOGISTICS; CSR;

D O I：

10.1002/csr.1444

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Product stewardship strategy (PSS) implementation creates differentiation' advantage for a firm. This paper presents a definition and measure of PSS. Based on an empirical analysis of 60 Indian firms known for their corporate citizenship behavior, it presents important features of PSS in a developing country like India. Results show that the firms are focusing on known, salient, and powerful stakeholders to run their existing business and are relatively less proactive in identifying new sets of stakeholders who might be critical in unknown circumstances. Firms are collaborating with upstream and downstream supply chain partners to design eco-efficient products, and promoting their transformation toward sustainability with effective marketing and advertising campaigns. The firms are relatively more responsive than transparent so that they can balance the interests of all stakeholders. However, the firms are lagging in their commitment to go beyond regulatory norms. Further, the paper discusses some important managerial implications. Copyright (c) 2017 John Wiley & Sons, Ltd and ERP Environment

引用

页码：124 / 134

页数：11

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