Consumer Preferences for Sustainably Produced Bananas: A Discrete Choice Experiment

被引：0
作者：
Sporleder, Eva M. [1 ]
Kayser, Maike [1 ]
Friedrich, Nina [1 ]
Theuvsen, Ludwig [1 ]
机构：
[1] Univ Gottingen, Dept Agr Econ & Rural Dev, Sect Econ Agribusiness, D-37073 Gottingen, Germany
来源：
INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW | 2014年 / 17卷 / 01期
关键词：
sustainability; discrete choice experiment; label; consumer preferences; bananas; FOOD SAFETY; CONSUMPTION; STANDARDS;
D O I：
暂无
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
Even though sustainability has become an omnipresent mega-trend, very little related research has been done in Europe. The objective of the present paper is to discover consumers' perceptions concerning sustainably produced bananas. To this end, 316 German consumers participated in a discrete choice experiment and filled in a questionnaire. The results confirm that trust in the standard setter plays a particularly important role for the success of a label. Generally there is need for further simplification and information.
引用
收藏
页码：59 / 82
页数：24
相关论文
共 65 条
[1]  
Agrarmarkt-Informations-Gesellschaft (AMI), 2010, AMI MARKTB OBST 2011
[2]   MARKET FOR LEMONS - QUALITY UNCERTAINTY AND MARKET MECHANISM [J].
AKERLOF, GA .
QUARTERLY JOURNAL OF ECONOMICS, 1970, 84 (03) :488-500
[3]  
Allen P., 1999, AM J ALTERNATIVE AGR, V6, P34
[4]  
[Anonymous], SOZIALE NACHHALTIGKE
[5]  
[Anonymous], STAT JB 2009
[6]   Extending discrete choice models to incorporate attitudinal and other latent variables [J].
Ashok, K ;
Dillon, WR ;
Yuan, S .
JOURNAL OF MARKETING RESEARCH, 2002, 39 (01) :31-46
[7]  
Auspurg K, 2011, KOLNER Z SOZIOL SOZ, V63, P301, DOI 10.1007/s11577-011-0136-3
[8]  
Borgstedt S., 2010, Umweltbewusstsein in Deutschland. 2010. Ergebnisse einer reprasentativen Bevolkerungsumfrage. Bundesministerium fur Umwelt
[9]  
Breitschuh G, 2003, NACHHALTIGE AGRAR ER, P79
[10]  
Christen O., 2002, INDIKATOREN FUER NAC
1234567