The influence of personal and social identity on the clothing consumption of adolescents

被引：12
作者：
Badaoui, Khafid [1 ]
Lebrun, Anne-Marie [1 ]
Su, Che-Jen [2 ]
Bouchet, Patrick [1 ]
机构：
[1] Univ Bourgogne, Dijon, France
[2] Fu Jen Catholic Univ, New Taipei, Taiwan
来源：
CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION | 2018年 / 35卷 / 01期
关键词：
identity; adolescents; socialization agents; clothing consumption; SYMBOLIC INTERACTIONISM; CONSUMER SOCIALIZATION; SELF-CONCEPT; BODY-IMAGE; MEDIATION; PURCHASE; PRODUCT; SUSCEPTIBILITY; CONNECTIONS; POSSESSIONS;
D O I：
10.1002/cjas.1397
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We consider the influence of personal and social identity among adolescents on the importance they attach to clothing products and brands. The conceptual framework includes more conventional variables such as socialization (family, peers, media, and celebrities) and individual characteristics (gender and grade level). Based on a sample of 1,596 French high school adolescents, our results highlight: (i) the influence of identity on the importance attached to product and brand; (ii) the mediating effects of personal and social identities; and (iii) the moderating effects of gender and grade level. We conclude with an analysis of theoretical contributions, practical implications, and future research directions. Copyright (c) 2016 ASAC. Published by John Wiley & Sons, Ltd.
引用
收藏
页码：65 / 78
页数：14
相关论文
共 114 条
  • [1] Body image: A cognitive self-schema construct?
    Altabe, M
    Thompson, JK
    [J]. COGNITIVE THERAPY AND RESEARCH, 1996, 20 (02) : 171 - 193
  • [2] [Anonymous], SOCIOLOGIE MODE
  • [3] [Anonymous], 2003, RECHERCHE APPL MARKE, DOI DOI 10.1177/076737010301800201
  • [4] [Anonymous], 2008, REV FRAN AISE MARKET
  • [5] [Anonymous], 2002, DECISIONS MARKETING
  • [6] [Anonymous], 2007, FABRIQUES CORPS
  • [7] [Anonymous], AM J REV
  • [8] [Anonymous], 2008, STRUCTURAL EQUATION
  • [9] [Anonymous], MANAGEMENT AVENIR
  • [10] [Anonymous], 2005, BONHEUR ETRE ADOLESC
12345678910