STUDIES IN E-COMMERCE CUSTOMERS TRUST SOURCE AND TRUST IMPACT FACTORS

被引：0

作者：

Ge Ping-ping ^{[1
]}

Zeng Li-min ^{[1
]}

机构：

[1] Wuhan Univ Technol, Wuhan, Peoples R China

来源：

3RD INTERNATIONAL SYMPOSIUM ON INFORMATION ENGINEERING AND ELECTRONIC COMMERCE (IEEC 2011), PROCEEDINGS | 2011年

关键词：

E-commerce; trust; trust source; influencing factors;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

E-commerce is the development trend of future business. However, lack of trust has become the bottleneck of e-commerce development perspectives. This paper explains the definition of e-commerce customers' trust at first, summarizes the domestic and foreign scholars' research and list e-commerce trust the source, and study in the factors of effecting. In order to enterprises in conducting e-commerce transactions on a guest in evaluation and selection provides certain basis.

引用

页码：406 / 409

页数：4

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