A Research on the Credit System Construction of Tourism E-marketing

With the rapid development of internet technology and tourism E-marketing, problems of credit deficiency and having no perfect credit system are increasingly apparent, and seriously hamper the sustainable development of the industry. It's extremely important to explore tourism e-marketing problems and how to build industry credit system. First, this paper analyzes the nature and development status of China's tourism e-marketing industry, and reveals the industry's credit problems and credit construction, then builds China's tourism e-marketing credit system on the base of Wu Three-dimensional Credit, including one-dimensional credit culture system of integrity, two-dimensional credit supervision system of compliance and three-dimensional credit trading system of performance, comprehensively manage tourism e-marketing credit legislation, credit transactions, credit supervision, credit services and credit culture and education, next analyzes the relationship among the series of sub-systems, finally thinks how to build tourism e-marketing credit system with industry characteristics, in order to provides perfect credit support system for the healthy development of China's tourism e-marketing.