Leadership: Communicating Strategically in the 21st Century

被引：8

作者：

Ayub, Suffian Hadi ^{[1
]}

Abd Manaf, Norhayati ^{[2
]}

Hamzah, Mohammad Rezal ^{[3
]}

机构：

[1] Univ Sultan Zainal Abidin, Kuala Terengganu 23100, Malaysia

[2] Sunway Univ, Petaling Jaya 46150, Malaysia

[3] Univ Malaysia Perlis, Kangar 01000, Malaysia

来源：

INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA 2014 (I-COME'14) - COMMUNICATION, EMPOWERMENT AND GOVERNANCE: THE 21ST CENTURY ENIGMA | 2014年 / 155卷

关键词：

Leadership; communication; leadership communication model; organizational communication; TRANSFORMATIONAL LEADERSHIP;

D O I：

10.1016/j.sbspro.2014.10.330

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This paper seeks to discuss the functions of communication in ensuring effective leadership in the 21st century organization. The definition concept of leadership often intertwines and this provides various dimensions which create challenges to define leadership which encompasses all traits. Further, this paper later expanded from concept and definitions of leadership to leadership communication models. This paper recommended that leadership is about setting direction and aligning people to desired direction. Significantly, future leaders must be able to ensure that the subordinates are treated as members of the organization, whereby consistency in providing sound leadership would determine employee motivation and performance. (C) 2014 The Authors. Published by Elsevier Ltd.

引用

页码：502 / 506

页数：5

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