Sadness and consumption

被引:103
|
作者
Garg, Nitika [1 ]
Lerner, Jennifer S. [2 ]
机构
[1] Univ New S Wales, Australian Sch Business, Sydney, NSW 2052, Australia
[2] Harvard Univ, John F Kennedy Sch Govt, Cambridge, MA 02138 USA
基金
美国国家科学基金会;
关键词
Sadness; Consumption; Choice; Decision making; Affect; Emotion; DECISION-MAKING; AFFECTIVE STATES; EMOTION; JUDGMENT; CHOICE; MOOD; APPRAISAL; BEHAVIOR; RESPONSIBILITY; ATTRIBUTIONS;
D O I
10.1016/j.jcps.2012.05.009
中图分类号
F [经济];
学科分类号
02 ;
摘要
Sadness influences consumption, leading individuals to pay more to acquire new goods and to eat more unhealthy food than they would otherwise. These undesirable consumption effects of sadness can occur without awareness, thus representing more than just conscious attempts at "retail therapy." In an experiment with real food consumption, the present paper examines the hypothesis that sadness' impact on consumption could be attenuated if the choice context counteracted appraisals of helplessness and enhanced a sense of individual control. Results revealed that: (1) sadness elevates self-reports of helplessness in response to the emotion-inducing situation, (2) helplessness mediates the sadness consumption effect, and (3) inducing a sense of control (via choice) attenuates sadness' effect. (C) 2012 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
引用
收藏
页码:106 / 113
页数:8
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