The master settlement agreement and visual imagery of cigarette advertising in two popular youth magazines

被引：4

作者：

Sung, Yongjun ^{[1
]}

Hennink-Kaminski, Heidi J. ^{[2
]}

机构：

[1] Univ Texas Austin, Dept Advertsing, Austin, TX 78712 USA

[2] Univ N Carolina, Sch Journalism & Mass Commun, Chapel Hill, NC USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2008年 / 85卷 / 02期

关键词：

D O I：

10.1177/107769900808500207

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

While tire 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. While several studies have examined tire MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.

引用

页码：331 / 352

页数：22

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