Competing during a pandemic? Retailers' ups and downs during the COVID-19 outbreak

被引：420

作者：

Pantano, Eleonora ^{[1
]}

Pizzi, Gabriele ^{[2
]}

Scarpi, Daniele ^{[2
]}

Dennis, Charles ^{[3
]}

机构：

[1] Univ Bristol, Bristol, Avon, England

[2] Univ Bologna, Bologna, Italy

[3] Middlesex Univ London, London, England

来源：

JOURNAL OF BUSINESS RESEARCH | 2020年 / 116卷

关键词：

Retailing; Consumer behavior; COVID-19; Emergency; Retail strategy; Pandemic; PERCEPTIONS; SCARCITY; IMPACT; TIME;

D O I：

10.1016/j.jbusres.2020.05.036

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.

引用

收藏

页码：209 / 213

页数：5

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