Motivation and sustained participation in the online crowdsourcing community: the moderating role of community commitment

被引:57
作者
Wu, Wei [1 ]
Gong, Xiang [2 ]
机构
[1] Nanjing Univ Finance & Econ, Sch Int Econ & Trade, Nanjing, Peoples R China
[2] Xi An Jiao Tong Univ, Sch Management, Xian, Peoples R China
基金
中国国家自然科学基金;
关键词
Online crowdsourcing community; Continuous participation intention; Increased participation intention; Motivation; Community commitment; SOURCE SOFTWARE COMMUNITIES; SELF-DETERMINATION THEORY; INTRINSIC MOTIVATION; MEDIATING ROLE; EXTRINSIC MOTIVATIONS; IMPACT; WORK; SATISFACTION; KNOWLEDGE; BEHAVIOR;
D O I
10.1108/INTR-01-2020-0008
中图分类号
F [经济];
学科分类号
02 ;
摘要
Purpose - Crowdworkers' sustained participation is critical to the success and sustainability of the online crowdsourcing community. However, this issue has not received adequate attention in the information systems research community. This study seeks to understand the formation of crowdworker sustained participation in the online crowdsourcing community. Design/methodology/approach - The research model was empirically tested using online survey data from 212 crowdworkers in a leading online crowdsourcing community in China. Findings - The empirical results provide several key findings. First, there are two different types of sustained participation: continuous participation intention (CPI) and increased participation intention (IPI). Second, extrinsic motivation and intrinsic motivation positively influence crowdworker CPI and IPI. Third, community commitment negatively moderates the effects of extrinsic motivation on CPI and IPI, while it positively moderates the effects of intrinsic motivation on CPI and IPI. Originality/value - This study has significant implications for research on online crowdsourcing community and provides practical guidance for formulating persuasive measures to promote crowdworker sustained participation in the community.
引用
收藏
页码:287 / 314
页数:28
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