Attaining circular economy through business sustainability approach: An integrative review and research agenda

In this systematic review, the concept of the circular economy deals with much rigor to gain insights from the viewpoint of business sustainability. The ambivalent nature of the circular economy and business sustainability has led the authors to examine 142 papers from the Web of Science database for review. This study intends to provide a clear understanding of the circular economy concept through the lens of business sustainability. We synthesize the literature in a concrete form for researchers, practitioners, and policymakers by presenting a thematic framework. Based on the systematic review, key findings outlining trends and a reflection about the interface of the circular economy principles systematically and categorically identified nine business processes. Based on the analysis, key findings highlight on (a) addressing the synergy between the circular economy principles and business sustainability at the nine categorized business processes, as a systemic and holistic process; (b) future studies to work on developing tools and techniques to effectively measure the practical applicability in integrating the circular economy principles with the business strategies and models, including research methods like empirical research, action, and longitudinal research; and (c) the need to develop approaches and strategies to engage customers and other company stakeholders with the circular business processes adopted. We contribute to the existing body of knowledge by identifying future research agendas to advance in the concerned field of study consistently.