The haunting spectacle of crystal meth: A media-created mythology?

For over a decade the media have been reporting in alarmist tones that 'crystal meth is coming' to the UK. Using clichSd discourse ('crazed', 'epidemic', 'horror', etc.) and visual images of deformed and disfigured faces, the meanings attached to the drug are clear: crystal meth creates dangerous 'others'. Yet an identifiable crystal meth problem has hitherto failed to materialise, and press reporting of the issue appears to constitute an exemplary case of what Stuart Hall has described as a double movement within ideological discourse: a movement towards propaganda and a movement towards myth. This article examines how the threat of 'ice', as it is commonly known, has been symbolically, aesthetically and textually constructed in the British media, and how this representation has created its own hyper-reality, influencing political debate, drug policy and public reaction. The analysis places particular emphasis on the importance of visual images as a sensory expression of cultural meaning, an aspect of media representation that has too often been theoretically and pragmatically neglected within mainstream criminology.